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Partnerships With Purpose Programme

At DM Delights, confectionery shouldn’t be ordinary.
It shouldn’t blend into shelves, look generic, or give your customers the same run-of-the-mill wholesale products they can find anywhere else.
It should tell your story, elevate your atmosphere and create moments of joy for your visitors.

Our Partnerships With Purpose Programme gives venues and retailers the opportunity to create a fully bespoke confectionery range that reflects their brand, their environment and their mission — while supporting the charitable causes that matter most to them.

This isn’t standard wholesale.
This is design-led, purpose-driven confectionery, created exclusively for your venue — and nowhere else in the UK offers anything like it.
It’s completely unique to DM Delights — so jump on board and let the fun begin.

Perfect for visitor centres, country parks, museums, theatres, cafés, activity venues, gift shops, garden centres and retail spaces, this programme transforms your retail offering into something with genuine impact and irresistible customer appeal.

Option 1: Stock Our Pete the Sweet Range (Ready to Go)

Our core Pete the Sweet range is a complete, retail-ready, high-impact collection that requires no design work from your team.
It delivers:

  • strong impulse buying

  • bright, engaging packaging

  • fun sweet mixes

  • high margins

  • fast sell-through

  • proven customer appeal

It’s the ideal starting point — and many venues choose to expand into customised designs once they see how well Pete performs.

Option 2: A Themed Pete Created for Your Venue

If you’d like Pete to reflect your specific environment, we can instantly adapt him into a themed version such as:

  • Rambling Pete (country parks)

  • Explorer Pete (adventure trails)

  • Wildlife Pete (nature reserves)

  • Dancing Pete (entertainment venues)

  • Actor Pete (theatres)

  • Sporty Pete (activity centres)

  • Jumping Pete (trampoline parks)

  • Festive Pete (Christmas events)

These versions are fun, eye-catching and naturally boost impulse purchases, especially for families.

And the best part?
You don’t need to think of anything — just tell us your venue type and we’ll create the perfect Pete.

Option 3: A Completely Bespoke Branded Confectionery Range

If Pete isn’t your style or you want a fully exclusive range, we can design:

  • your own custom character or icon

  • venue-specific illustrations

  • packaging in your brand colours

  • sweet mixes themed to your attraction

  • bespoke labels and tamper seals

  • branded display stands

  • seasonal editions and event-led variations

This gives you a premium, tailored confectionery range that reflects your venue — not the generic products everyone else is selling.

This is how you stand out.
This is how you create excitement.
This is how you boost impulse buying and meaningful customer connection.

Why Our Designs Maximise Impulse Buying

We create products intentionally designed to:

  • grab attention

  • make visitors smile

  • encourage “pick me up” behaviour

  • increase basket value

  • spark gifting decisions

  • drive repeat purchases

Everything from the colours to the characters to the messaging is created to enhance your visitor journey and match the atmosphere you’ve already worked so hard to build.

This is why our products perform so much better than standard wholesale items with plain, generic packaging.

Comfortable Margins at Competitive Wholesale Prices

While our products look premium and bespoke, they are priced competitively — ensuring healthy, comfortable profit margins for your venue and a strong return on investment.

It’s a commercially smart choice with a creative advantage.

Purpose-Led Retail That Matters

You select a charity or cause that aligns with your venue’s values.
A percentage per quantity sold is donated — simple, impactful and transparent.

Customers love knowing their purchase makes a difference.

3-Month Trial Available

To make things even easier, we offer a no-pressure, 3-month trial of the Pete range or a themed Pete version.
This lets you:

  • test impulse sales

  • evaluate profit margins

  • see customer response

  • assess space and fit

  • decide if you’d like to expand into custom branding

No long-term commitment.
Just real results — quickly.

Why Venues Love This Programme

✔ Not generic wholesale — completely unique in the UK
✔ Strong impulse-buy performance
✔ Healthy margins at competitive prices
✔ Supports meaningful charitable causes
✔ Three creative routes (Pete, themed Pete or bespoke branding)
✔ High-impact designs that reflect their venue
✔ Fully designed, supplied and delivered by DM Delights
✔ A retail concept that customers talk about and return for

No other confectionery supplier offers this combination of creativity, branding, purpose and retail strategy in one package.

Let’s Create Something With Purpose

If you want confectionery that reflects your brand and your venue — not the standard wholesale products everyone else uses — our Partnerships With Purpose Programme is the perfect place to start.

Let’s bring your venue — sweetly, creatively and purposefully — to life.

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